Social Media in Construction


What does it take to run effective social media within Civil/Construction?

Its no secret that we are obsessed, if not addicted to social media. We are all walking around with phones in our hands, engaging or simply consuming content.

Beyond the regular challenges of running a business, there are new challenges emerging within this space. As the work force is retiring quicker and more young people (Centennials and Millennials) are hitting the work force every year, its more important than ever to know how to engage with them. Blaming millennials for not engaging the way you use to isn’t the answer, nor is doing social media badly either. Doing it badly will only distance you further.

So what are the generations we are talking about;

  • Gen Z, iGen, or Centennials: Born 1996 – TBD

  • Millennials or Gen Y: Born 1977 – 1995

  • Generation X: Born 1965 – 1976

Just when the Millennials are getting blamed for eating to much smashed avo’ there’s another Generation popping up out of nowhere.

How we approach Social Media.

Just like anything in life, fail to plan, plan to fail. Here are some simple tips/rules we abide by for our Social Media.


Big, Bold Images -

A pictures is worth a thousand words. You wouldn’t  publish something with bad grammar or spelling errors, so think twice before you post a questionable photo.

A project this size we were bound to uncover some obstacles in the earth once removed. Throughout the Project, we are consulting with our Geo-tech who provides us with the relevant information if any changes need to be made. This will ensure our work will meet all program, budget and safety restraints for our client.

Post often -

We recommend posting daily - although remember the age old saying “quality over quantity”


Tell your story-

People don’t like to be sold to. Tell a story or share the solutions you offer in your posts.


Even thou this was short and sweet, we hope it was enough for you to start thinking about social media for your business.   

We will be working really hard to provide some more in-depth blogs in the future. If there is anything you would want us to cover feel free to email :


Benjamin Wolfgang